According to the results of a new J.D. Power and Associates Report, for the second year in a row, MINI has been ranked No. 1 in customer satisfaction. It’s important to note, this ranking isn’t determined by customers’ satisfaction with its vehicles, which is undoubtedly equally high, but rather it’s determined by people’s satisfaction with their experience at a MINI dealership.

In Lakeland, used MINI motorists would definitely agree with the results. MINI takes good care of its customers, and a great dealership experience is a crucial part of that. It’s the front lines for anyone looking to buy a new car, like a 2011 MINI Cooper Countryman. Winter Park MINI fans are glad to see their favorite automaker was recognized.

According to J.D. Power and Associates, “buyers are most satisfied when the sales process is completed in the shortest amount of time possible. However, buyers actually appreciate when the sales staff spends additional time with them, as long as that time provides them with added value.”

MINI is very attune to its customers’ needs, and it has fine-tuned its sales process so prospective buyers get exactly what they want and nothing they don’t. Have you bought a MINI recently? How was your experience?