It’s not everyday you see this. In Oviedo, MINI Cooper owners at first couldn’t believe their eyes. Over the weekend, attendees at the Head of the Charles Regatta in Cambridge and soon MINI fans around the world, saw a Chili Red MINI Convertible driving across the water.

Alright, MINI might not be getting into the boating industry, but the MINI Convertible transformed into a motor boat was pretty impressive. How did this creation come about? It was created as part of the automaker’s annual Motor-Tober activities, which occur each October. The purpose of the occasion is to celebrate the fun of the MINI brand. Now, that’s a celebration we can get behind!

The theme of this year’s event was the “Not Normal Sales Event.” The automaker challenged its regional staff and the dealers to come up with “Not Normal” ways to celebrate the MINI brand and show its legion of fans just how much fun they can have. The MINI USA Eastern Region built the MINI Convertible boat!

The boat will certainly have a busy weekend. In fact, onlookers might even see the boat motoring along on the Potomac or Hudson rivers.

At Fields Orlando MINI, we know the amazing cars are not the only reason people love the MINI brand. When you buy a MINI, you become part of a fun community of motorists. The automaker is always looking for ways to wow and rewards its fans. What’s not to love about being a MINI owner?