After MINI unveiled the Paceman JCW at the North American International Auto Show recently, the automaker has begun advertising for the Paceman. MINI has proven to have some of the most original and entertaining commercials and advertising stunts of any automaker. So, let’s take a look at how it’s promoting the Paceman.
The Paceman ad campaign is called “Design with Bite.” At this point, there are only three online videos, which will be followed by print, TV and web advertisements. The Paceman is a noteworthy vehicle for MINI. It represents the seventh model in its line-up. In February, TV spots will be airing worldwide, giving MINI fans a closer took at this car.
In Winter Park, used MINI drivers are familiar with the automaker’s unique ads and can’t wait to see what the Paceman commercials have in store. Form the online ads, we can get the general look and feel of the TV spots. They’re set in New York and combine some impressive driving sequences with the traditional MINI humor.
The “Street Attitude” TV spot has viewers following a MINI Paceman driver on a drive home through New York City. After speeding through the city, the driver pulls into his garage, which turns out also to be his apartment. However, each of the three commercials have a slightly different ending.
At Orlando MINI, we believe the MINI Paceman is going to be a big hit with drivers, especially once they see it in action and get behind the wheel during a test drive.