In terms of awards or accolades that brands can earn, anything associated with J.D. Power & Associates comes with clout. These real-life studies are conducted by surveying countless consumers (somewhere in the thousands) and return results annually that give a good sense of how the public feels about a brand.
The APEAL Study (Automotive Performance, Execution and Layout) takes a close look at which new vehicles are the most pleasing to own and to drive. This is used to gauge the particular quality of a vehicle’s performance and the way it looks – two of the most important things to consumers when buying a car. The dedicated sales team at Orlando MINI are pleased to see that the MINI brand was the top non-luxury brand in this year’s study and won two segments in a competitive field of all brands. The industry average of 798 fell short of the 825 score that MINI was awarded this year, up 30 points from 2014’s study.
The 2015 MINI Countryman and 2015 MINI Cooper both won the Compact Sport Car and Small SUV categories. We’re proud to see our brand receiving the accolades it deserves. Our large inventory of MINI vehicles includes both of these vehicles and others that are sure to satisfy any type of Florida driver. Visit our MINI dealership to test drive one of our versatile and stylish models. Our professional sales team is ready and willing to serve you today. Our financing team can help you get a car loan today and drive off our lot with a new or Certified Pre-Owned MINI vehicles. So stop by today for a test drive, we can’t wait to meet you!
